Infinity by Crown Group

Crown International Holdings Group has released the first images of their ambitious mixed-use, multi-residential complex designed by Koichi Takada Architects.

Located at the gateway of the Green Square Town Centre in Sydney, the proposed scheme aims to engage the public through architecture and to become a seamless interchange of public and residential activities. Constant pedestrian movement around the perimeter of the building, as well as public activities and traffic flow, sculpts its fluid architectural form entertaining more than a static architectural state. It defines a new and interactive residential typology. It is a symbol of new architectural influence and the future of a new living centre in Sydney.

The relationship between the public and residential activation has become intrinsic to the concept of ‘Infinity by Crown’. The design features are represented in the blend of two loops; one designed to activate the public plaza and streetscape, the other providing amenity and open space for residents. The feature loop provides an iconic and recognizable form in the skyline, with a strong presentation to, and activation of the public domain.

The residential loop, oriented due north, lets sun and breeze into the public loop and central courtyard throughout the year, making it an inviting and attractive space for the public to gather. The continuing loop, as it tilts toward the plaza, defines and enhances the connection to the public domain and protection of the solar access to the adjacent Green Square Plaza. The unique garden terraces provide a gentle transition into the urban fabric, relating to the ambitions of a lively, connected, green and sustainable masterplan.

The two loops connect, becoming a seamless and continuous part of the architectural fabric. The resulting design is one that is fluid, connected, activated and responsive to the urban context of Green Square Town Centre and its desire for a new vision of architecture.