Coke’s new, memorabilia-filled London HQ
Perhaps the most ubiquitous brand on the planet, Coca-Cola, has a new place to call home in its relocated and freshly refurbished London headquarters. Architectural design practice MoreySmith reimagined the four-story space, refitting a 6,000 square feet building originally designed in 1912. The project includes a rooftop terrace, cafe, meeting room, open plan office and hot desk facilities.
As to be expected, the interior is heavily branded; it’s rife with Coca-Cola memorabilia, pops of the brand’s signature red, and is peppered with iconic Coca-Cola bottles used for both lighting and art. One of the project’s most notable features is a wall composed of 5,000 recycled bottles.
Designer Stuart Haygarth created a comet-like piece specially for this project; composed of 80,000 acrylic “ice chunks” and illuminated by LEDs, the chandelier is suspended by ultra-fine wires, and hangs from the second floor into the the reception.