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#COMMERCIAL ARCHITECTURE PROJECTS

This Online Clothing Brand Created A ‘Try-On Truck’ To Park In The Street

Mobile Office Architects and Spiegel Aihara Workshop collaborated to design and develop a mobile retail store for online clothing brand, True & Co.

The design brief was to design a truck that would attract crowds, but also create an intimate and private customer experience within.Named the ‘Try-On-Truck’, the truck is actually a mobile lingerie store, as True & Co is an online store, without a real world location. Inside there are four fitting rooms, with custom-designed millwork for storing undergarments.One side of the truck is a continuous wall of glass, on the other there are a series of transformable folding doors – providing entry, seating, and a checkout counter.

Photography by Bruce Damonte

Details

  • United States
  • Mobile Office Architects