#COMMERCIAL ARCHITECTURE PROJECTS
This Online Clothing Brand Created A ‘Try-On Truck’ To Park In The Street
Mobile Office Architects and Spiegel Aihara Workshop collaborated to design and develop a mobile retail store for online clothing brand, True & Co.
The design brief was to design a truck that would attract crowds, but also create an intimate and private customer experience within.Named the ‘Try-On-Truck’, the truck is actually a mobile lingerie store, as True & Co is an online store, without a real world location. Inside there are four fitting rooms, with custom-designed millwork for storing undergarments.One side of the truck is a continuous wall of glass, on the other there are a series of transformable folding doors – providing entry, seating, and a checkout counter.
