linehouse creates a curved stainless steel installation for ALL SH store in shanghai

architecture and interior design studio linehouse has been commissioned to design the second store for streetwear retailer ALL SH in the city of shanghai, creating a completely different identity from the first shop. the twenty square meters retail store is located in a vibrant design community, displaying a large and distinct shop frontage for visitors and passersby.

responding to the urban context of the store, linehouse realizes a curved stainless steel installation which operates as a retail system on the interior, as well as a dynamic façade treatment. perforated stainless steel panels with a graphical treatment of varying punctures and patterns were inserted, shifting between the inside and outside — creating pockets of retail display either facing out onto the street or into the store. in that sense, a large curved panel creates a sweeping passage for customers to enter the store. finally, tube lights are inserted within a U channel between each panel to provide an impactful and playful lighting effect for passersby.