RIGI's first cry office is designed to connect people with the golden age of film

RIGI’s ‘first cry film office’ is a studio located in shanghai, where people gather to work on film.

RIGI’s ‘first cry film office’ is a studio located in shanghai, where people gather to work on film. the film industry owns a sense of ceremony, spanning from script to shooting, screening to watching, no matter for director or audience, space in and between the curtain with 24 frames per second, and every dramatic clip. every shot connects different places, people and moments into a whole, just as it is with space.

chinese based office RIGI is not just finding themes from the movies to complete this design, but also presenting behavior of different people in this space through ‘wall frames’. stories that weave in and out the wall frames build the logic of the whole proposal. the project team plans to create a feeling of ‘old modern’, but it is not a retro of only one specific style. the sense of the structure of steel tube and leather of the furniture, words on the wall, light emitting light box, and all the different details are used to immerse people in the feeling of a so-called golden age of cinematography.

at the center of the film office, there is a set and small projection room. RIGI creates a pure white area; an abstract and surreal space where a pink installation adds the sense of drama. materials and colors are mainly in black and white, as the film itself is. black materials of different texture together convey different feelings. words on the walls are the names of the directors’ first films. the ‘first cry’ is taken as the name of this space, for the feeling given by the first cry of a baby is the truest one.

RIGI’s ‘first cry film office’ is not just a place to work. every office has its soul which has to do with emotion, profession and behavior. the essence of design is to create a connection of emotion and need between space and its user. this is the most valuable part of the design approach.