Overlooking the Vessel, Industrious at Equinox touts world-class amenities and luxe design, but membership comes at a prohibitive premium.
Equinox—the luxury gym with a cult following of celebrities, debutantes, and the well heeled—has partnered with coworking network Industrious to open their very own coworking offices at New York’s Hudson Yards. The two-level, 44,000-square-foot collaboration features 71 private offices, a Great Room with lounges and a cafe, floor-to-ceiling windows, and finishes and decor for fans of 50 Shades of Grey.
In-house Industrious designer Matt Bosserman guided the collaborative effort towards a masculine, industrial aesthetic that "fosters member individuality through minimalist schemes," according to a press release. Cement walls and exposed lighting conduit echo Hudson Yards’ cold and steely look, while velvety lounges, warm oak flooring, and accents in black and gold provide a powerful elegance.
Industrious at Equinox is situated stories high in 31 Hudson Yards, a newish tower that also holds the first Equinox Hotel, the largest Equinox fitness club, and the Equinox spin brand SoulCycle. While memberships to each will remain a la carte, the building is a one-stop shop in what is the ultimate lifestyle offering for "win-at-all-costs" types.
The status of working here will, of course, cost you. Individual membership fees start at $918 per month—about 500% more than the average coworking membership. According to a New York Times article, Pittsburgh’s Beauty Shoppe starts at $125 per month, while Yves Béhar’s Canopy (from where I write this article) asks $275.
Those willing to bleed that kind of capital will get access to a certain network of peers in what appears to be an inflated value proposition, though that may be the only value. A view of billionaire-whisperer Thomas Heatherwick’s critically pummeled The Vessel is difficult to appraise, and Industrious at Equinox’s interiors—though handsome and refined—are difficult to distinguish from the increasing volume of well-executed coworking spaces.
Though details have not been announced, Equinox plans to open more coworking spaces in the future. Let’s hope the new locations have an improved view.