W House, OCT Harbor PLUS | MOC DESIGN

W House – Whirlpool Brand Experience Center

The architectural approach is to pull back the main building and at the same time integrate it with the ‘Mirror in the Sky’ sculpture. The designers have integrated the architecture and interior design to create an immersive brand experience from a distance to up close, from the brand impressions on the first floor to the life scenarios, experiences and product showcases on the second floor.

Whirlpool House is a comprehensive commercial space that aims to cater to various needs, such as brand culture display, experience showroom, and event forum. The designers have taken a thoughtful approach and assigned different functions to different floors to offer visitors a seamless journey of progressive experience. This means that visitors can immerse themselves in the brand’s culture, engage in experiential activities, and explore the products on offer as they move through the different floors of the space. Multimedia interactive exhibits educate and engage visitors on the brand’s history and core technologies.