&TRADITION SHOWROOM IN COPENHAGEN BY NORM ARCHITECTS

The Danish architects imagine a new space for the Copenhagen design brand

To create a showroom that matched the elegant collection of Danish design brand &tradition, Norm Architects took a step outside of the box (pun intended). Rather than a standard space, the architects turned the interior of a vast warehouse in central Copenhagen into a small village of sparse, white buildings, most of which are flexible, multipurpose spaces that will be used to display the brand’s collection.

No two buildings are the same, with different openings, shapes and functions, but they are all part of the same harmonious aesthetic. The warehouse was historically used to store paper, but it has been stripped down, leaving expansive ceilings with exposed wooden gables. Skylights were introduced and the entrance facade was made entirely from glass to allow for more light.

However, Jonas Bjerre-Poulsen of Norm Architects notes, “We also kept certain spaces dark in order to be able to control the lighting of the exhibition areas. To be able to create different modes inside this one big space is very important to the concept.” &Tradition plans to invite guest artists and designers ever six months, so the showroom will also function as a sort of gallery. The first guests to grace the new space will be the Danish-Swedish graphic design studio All The Way To Paris and Italian designer Elisa Ossino.