Posted on 8/11/2023
A smart R&D office that integrates 17 HD Hyundai Group companies - The HD Hyundai Global R&D Center is in Seongnam, 30km south of Seoul. Approximately 5,000 researchers from various fields work in a building that brings together the R&D departments of 17 HD Hyundai Group firms. The three concepts of "CUBE," "VOID," and "GRID" were employed to foster “intellectual creativity” and “a sense of unity" in the group.
Symbolic façade with three-dimensional CUBEs - “SMART CUBE" is a symbolic cube-shaped design 90m square, consisting of 20 x 20 x 20 modules of 4.5m cubes. Visible from all directions, including the highway next to the project site, the beautiful, homogeneous steel outer frame facade expresses both HD's identity as a company that has grown up with steel, as well as its co...