Posted on 1/12/2016
It may sound paradoxical, but corporate store architecture today strives to be as individualistic as possible. This is partly due to necessity. Like many booksellers, high-end fashion labels are fending off fierce competition from online retailers. They hope that investing in new, ultra-contemporary stores with a unique identity will wow their customers.
‘If the Internet can win the price war, bricks and mortar have to win the excitement factor,’ opines Simon Mitchell, co-founder of London-based Sybarite Architects, which has designed many stores for Marni. ‘Retailers now have to make their stores brand experiences, as customers increasingly buy goods online.’ Meanwhile, Matthew Brown, the managing director of creative r...