Posted on 9/21/2018
MAD reveals its proposal for the “Southbank by Beulah” tower competition. Defying the typical glass, box-like buildings of Melbourne that appear detached from the city’s historic parks and natural local terrain, MAD’s organic design introduces a silhouette of natural forms – mountain, tree, cloud – into the dense city center, offering a distinct and iconic scheme for the skyline, that reconnects citizens with nature.
Selected as the only firm from Asia by Beulah International, MAD is competing alongside BIG, Coop Himmelb(l)au, MVRDV, OMA, and UNStudio to conceive a mixed-use program of more than 220,000sqm for the heart of Melbourne – a piece of urban infrastructure that re-thinks the commercial, residential, retail, and public spaces of the city – along the city’s prestigious waterf...