Posted on 6/8/2023
Commissioned to design the first physical store of Chinese jewellery brand BABAMA, located in Xintiandi, Shanghai’s stylish fashion district, Atmosphere Architects created an otherworldly space that not only encapsulate the brand’s industrial-style aesthetic but also embodies the three foundational concepts at its core: nature, machinery, and the heart – the latter as a biological source of life.
Straddling the line between literal and metaphorical, the concept store’s interior design immerses customers into the brand’s inner workings offering a portal into its mindset as much as into its heart while providing an innovative, flexible canvas to display BABAMA’s evolving product lines.
At the heart of the store is, well, a heart: an oversized, life-like metallic h...